Influencing from a distance: Are diaspora members effective as “credible messengers” in migration information campaigns?

May 20, 2022
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This policy brief argues that diaspora members engaged in campaigns are imperfect proxies for potential migrants’ friends and family abroad. With this caveat, it presents certain considerations to take into account when designing a migration information campaign that involves diaspora members as messengers.

Influencing from a distance: Are diaspora members effective as “credible messengers” in migration information campaigns?