The CRE@CTIVE project was launched in Palestine under the ENI CBC MED Programme with a total budget of €3.2 million. The project will encourage economic growth by fostering synergies between traditional sectors and creative industries.
By targeting the textile, clothing, leather, and footwear industries in Palestine, all stakeholders including clusters, business associations, and small and medium creative businesses will be engaged in influencing national economic and trade policies.
“Traditional sectors in Palestine suffer a setback due to lack of innovation, high competition, and volatile markets. Consequently, the CRE@CTIVE Project offers them a viable solution to adopt creativity as a key skill for successful businesses,” says Rand Abdalkader, Project Manager.
Ultimately, the project aims to create a creative lab that will provide innovators and entrepreneurs with the needed space for knowledge-sharing, creativity, and production. Overall, 16 Mediterranean businesses will benefit from the financial and technical support that will be provided, provoking a positive impact on the economic prosperity of traditional industries in both Palestine and the Mediterranean.